SAP’s next-generation CRM solution now available in Australia

Sydney, Australia - April 16, 2008 - SAP today announced the unrestricted availability of SAP CRM 2007 in Australia. With an eye toward empowering the growing business user market, this breakthrough new product has been co-innovated with leading customers and partners, and is designed to be simple and powerful to solve real business problems.

SAP CRM 2007 is now available in four markets worldwide as the default shipment for CRM. More than 200 customers in the US and Germany have already begun implementing the solution, since the December 2007 product launch in these markets. The release of SAP CRM 2007 is a further demonstration of SAP leadership in the CRM market as noted by leading analyst firms.

SAP continues to deliver on its commitment to business process innovation by providing customers with powerful enterprise software solutions to better manage relationships with customers. In addition to new capabilities such as real-time offer management, trade promotions management, business communications management and pipeline performance management, the latest release of SAP CRM features a dynamic new user interface (UI) that gives business users the power to easily access all relevant information to best serve customers.

"SAP evolves CRM beyond traditional task automation to a flexible, user-driven end-to-end business process execution platform,” said Scott Hirst, CRM Solution Architect, SAP ANZ. “SAP CRM is architected to help companies achieve a complete 360-degree view of customers. The technology helps organisations understand their customer behaviour and preferences, which enables them to develop more attractive and compelling products and services leading to competitive advantage."

SAP announced SAP CRM 2007 at the 5th SAP Influencer Summit, held in Boston, December 4 2007. It is available on unrestricted release in four markets globally; US, Germany, Singapore and Australia.

For more information on SAP CRM, please visit http://www.sap.com/crm.

About SAP® Customer Relationship Management SAP offers market-leading customer relationship management (CRM) solutions, based on an enterprise service-oriented architecture, that help companies drive new growth, maintain competitive agility and attain operational excellence through customer-centric processes. Delivering best-in-class front-office capabilities with enabling end-to-end, industry-specific processes, the SAP® CRM application enables customers to empower their teams, delight their customers and grow their business by driving rapid user adoption and enhanced productivity. SAP CRM is one of the core applications within SAP’s Business Suite that is built upon the NetWeaver architecture. The software helps companies empower employees with the real-time information and analysis they need to gain customer insight, acquire new customers, boost customer loyalty and build lasting relationships
 

About SAP

SAP is the world’s leading provider of business software*. Today, more than 43,400 customers in more than 120 countries run SAP® applications—from distinct solutions addressing the needs of small businesses and midsize companies to suite offerings for global organizations. Powered by the SAP NetWeaver® technology platform to drive innovation and enable business change, SAP software helps enterprises of all sizes around the world improve customer relationships, enhance partner collaboration and create efficiencies across their supply chains and business operations. SAP solution portfolios support the unique business processes of more than 25 industries, including high tech, retail, financial services, healthcare and the public sector. With subsidiaries in more than 50 countries, the company is listed on several exchanges, including the Frankfurt stock exchange and NYSE under the symbol “SAP.”
(Additional information at http://www.sap.com)

(*) SAP defines business software as comprising enterprise resource planning and related applications such as supply chain management, customer relationship management, product life-cycle management and supplier relationship management.